Required in stage
Second term
Both terms
This year
Next year
Alternating years
External
Prerequisites
Identical coursesRevenue Management (B-VIVN-B3H837)
English
First term
N. Aims
2. The PBA in hotel management has a numerical insight into the company. He or she has good analytical skills, enabling him or her to interpret and use the various KPIs of the company in a professional manner in order to take initiatives and decisions with business insight.
5. The PBA in hotel management implements the strategic objectives of the company on an operational, tactical and strategic level, formulates points of improvement after a quality-conscious analysis and designs a step-by-step plan to optimise both the efficiency and the operating result.
OBJECTIVES
After completing Revenue Management, the student will be able to:
- Understand and calculate various concepts and performance indicators of Revenue Management [RM].
- Understand and apply various aspects of pricing and selling.
- Apply Stay Controls during busy periods.
- Understand the functioning of distribution channels, use the various channels selectively.
- Drawing up, analysing and using figures and reports to make decisions for the future: historical figures, demand curves, forecasting and availability reports, benchmarking.
- Reading and interpreting Profit & Loss tables
Is included in these courses of study
- VIVES Business Academy (Autumn) 30 ects.
Activities
5 ects. Revenue Management (B-VIVN-B5H837)
EnglishFormat: Lecture-practical-assignmentFirst termN. Content
We go into the definition of RM and discuss basic elements such as variable pricing, occupancy, average room rate. We then look at all the factors involved in pricing and selling, learning to set up and implement a consistent pricing policy. We discuss stay controls, distribution channels and recent trends such as mobile apps and social media. We spend a lot of time on metrics and reports such as historical figures, demand curves, group trends, rate shopping reports etc. We also look at a number of ways to benchmark hotel performance against competing hotels. All modules are supported by an online forum. Here, additional articles and links to live reports, polls and discussion points are offered.
Course material
Mandatory
- loose-leaf teaching material on Toledo
Evaluation
Revenue Management (B-VIVN-B78109)
Explanation
| Assessment | Grading scale |
|---|---|
| TOTAL | 1-20/20 scale |
First examination opportunity during the first examination period
- 100% Written exam
Second examination opportunity during the third examination period
- 100% Written exam
Information about retaking exams
This course unit does not allow partial mark transfers.
100% written exam