Tourism and Hospitality in the Middle East (B-VIVN-B3591B)

3 ECTSEnglish24 Second termSecond term
Bruyer Tom (coordinator) |  Bruyer Tom |  N.
VIVES overkoepelende vakken

Aims

This course will give students insights into the complexities of the tourism and hospitality industry in the Middle East: 

  • Acquiring a basic understanding of a complex and fascinating region where the tourism and hospitality industry have experienced rapid growth
  • Gaining insights into established and emerging tourist destinations across the Middle East: Egypt, Saudi Arabia & the Gulf States, Israel-Palestine, Lebanon, Iran,...
  • Challenging preconceived notions and cultural stereotypes about the region

Is included in these courses of study

Activities

3 ects. Tourism and Hospitality in the Middle East (B-VIVN-B5591B)

3 ECTSEnglishFormat: Assignment24 Second termSecond term
Bruyer Tom |  N.
VIVES overkoepelende vakken

Content

This course will offer a general introduction to the Middle East. The introductory chapter will focus on geopolitical, economic and societal trends across the region and their impact on tourism. 

The tourism and hospitality industry has become a strategic pillar of more diversified economies across the Middle East.The following sessions will zoom in on specific case studies or separate countries:

  • The need for innovation and adaptability in established tourist destinations (Egypt, Turkey)
  • Tourism in the Levant region: Lebanon - Syria - Jordan
  • The rise of the United Arab Emirates: the story of Dubai
  • Gulf countries: High-spending markets and the future of the hospitality industry 
  • Tourism in the Holy Land: Israel and Palestine
  • Religious tourism in Iraq
  • Saudi Arabia: Vision 2030 and the booming tourist industry
  • Iran: from the old Persia to challenges in the modern-day Islamic Republic

Course material

  • PowerPoint handouts provided by the lecturer
  • Readings on specific cases available on Toledo

Language of instruction: more information

All sessions will be taught in English.

Format: more information

Discussion - Group assignment - Individual assignment - Traditional lecture

  • Thematic lectures
  • Class or group discussions
  • Group presentations

Evaluation

Tourism and Hospitality in the Middle East (B-VIVN-B79312)

Type : Exam during the examination period
Description of evaluation : Oral
Type of questions : Open questions
Learning material : None

Explanation

AssessmentGrading scale
TOTAL1-20/20 scale

  • Class participation (involvement, deadlines, exercises): 10%
  • Group presentation: 20%
  • Oral exam: 70%

Information about retaking exams

This course unit does not allow partial mark transfers.

  • New individual presentation: 20%
  • Oral exam: 80%